Looking back at the launch of Push Sports

Push Sports was launched with an introduction event at the KNVB CAMPUS in Zeist. The new line of eight sports braces that replace the PSB Sportbraces was released at the end of May.
The day began with a reception and an interesting guided tour of the Medical Centre at the Dutch Association of Football. The guests were then treated to inspiring and lively presentations by a number of different speakers. Professor Frank Backx, Sports Doctor at the University Medical Centre in Utrecht, spoke about injury prevention in football in years gone by right up to the present day and René Wijlens, Manager of the Sports & Technology Foundation gave a talk about sport and innovation in the Netherlands: a happy marriage. Finally it was the turn of Rob Müller, Director of Nea International BV, to present the new Push Sports line.

After this presentation, The Ruggeds dance group stepped in to entertain the public with a dynamic dance performance and everyone raised their glasses to toast Push Sports. The day's events were concluded with light refreshments.

We can now look back on a very successful product introduction and would like to thank everyone who attended. Would you like to get an impression of the day's events? Have a look at the aftermovie (Dutch)!

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